[SSK ‘과학기술발달과 윤리연구팀’ 국제 세미나]
신경과학과 매스 커뮤니케이션 연구 (Neuroscience and Mass Communication Research)
최근에 뇌 영상(fMRI) 등을 이용한 신경과학적 연구가 의료 분야 뿐 아니라 공학과 사회과학 분야에서도 활발합니다. 특히 그러한 경향이 두드러진 분야가 매스커뮤니케이션 분야입니다. 이번에 SSK 과학기술발달과 윤리연구팀에서는 International Communication Association의 Mass Communication 분과장을 맡고 있고 Media Neuroscience 분야의 권위자인 University of California, Santa Barbara의 René Weber 교수의 강연을 기획하였습니다. René Weber 박사는 세 건의 구체적인 연구결과를 바탕으로 하여 매스커뮤니케이션에 대한 신경과학적 접근의 유용성과 제한점들에 대해 발표할 예정입니다. 관심 있는 회원님들의 많은 참여 바랍니다.
일시: 7월 30일 화요일 오후 3시
장소: 성균관대학교 경영관 첨단 강의실 506호
발표: René Weber, Ph.D., M.D. (Associate Professor of Department of Communication at University of California, Santa Barbara; Director of Media Neuroscience Lab http://medianeuroscience.org/ Chair of the Mass Communication Division of International Communication Association)
발표 제목: Media Neuroscience - A Promising Perspective in Mass Communication Research?
토론 : 김주환, Ph.D. (Professor of Department of Communication at Yonsei University; Director of Human Communication Lab)
토론 : S. Shyam Sundar, Ph.D. (Distinguished Professor of College of Communications at Pennsylvania State University; WCU Visiting Professor of Department of Interaction Science at Sungkyunkwan University; Co-Director of Media Effects Research Lab; Past Chair of the Communication and Technology Division of International Communication Association)
토론 : Frank Biocca, Ph.D (Newhouse Chaired Professor of Communication, Information Science, and Computer Science, Syracuse University; World Class University Professor at Sungkyunkwan University; Director, Media Interface and Network Design (M.I.N.D.) Labs.)
사회 및 진행: 정성은, Ph.D., (Department of Journalism and Mass Communication at Sungkyunkwan University)
식사 및 뒤풀이: 강촌쌈밥 (성북구 성북동 279-1, 02-766-2557)
문의: 정성은 교수 (010-6513-5534; chseun@skku.edu)
SSK 과학기술발달과 윤리연구팀 단장 황용석 (건국대)
Numerous histories of communication science argue that our discipline evolved from earlier investigations in psychology and sociology in the early to mid 20th century and was always characterized by transdisciplinary perspectives. Today, scholars in still related fields such as cognitive psychology have long begun to study human behavior with state-of-the-art neuroscientific approaches. In the field of communication, however, it seems that this opportunity remains unexplored with few exceptions.
This talk debates potential benefits and pitfalls of incorporating neuroscientific approaches – mainly functional brain imaging – into communication research. René Weber will present a selection of his brain imaging studies in the areas of media violence, media entertainment, and health communication/persuasion as examples for how examining media processes with a modern neuroscientific perspective might have the potential to enhance mass communication research. A new analytical paradigm for brain imaging experiments using typical low-controlled stimuli in mass communication research will be presented. The colloquium will also demonstrate that the communication discipline has a lot to offer for neuroscientists.
René Weber is Associate Professor in the Department of Communication at the University of California in Santa Barbara and director of UCSB’s Media Neuroscience Lab (http://medianeuroscience.org). His recent research focuses on cognitive responses to mass communication and new technology media messages, including video games. He develops and applies both traditional social scientific and neuroscientific methodology (fMRI) to test media related theories. His research has been published in major communication and neuroscience journals and in three authored books. He is also the Chair of the International Communication Association's Mass Communication Division, and one of five neuromarketing experts accredited by the Advertising Research Foundation. |
